1.  What Is Search Engine Optimization (SEO)?

SEO is a set of specialized techniques that are used to optimize your Website, so that your Website is Search Engine friendly.  This increases your chances of placing well in search results – therefore increasing your chances of getting more people to visit your Website.

Without proper SEO in place, the chances of placing highly in Search Engine results for the keywords most important to your business are very minimal.

2. What Is “Organic SEO” a.k.a. “Natural SEO”

Organic SEO placement, also known as Natural SEO placement, in Search Engine results means that your Website naturally displays well in the search results.

With organic and natural SEO, there is no need for PPC advertising, paid inclusions, or any other sneaky tricks sometimes employed by black hat SEO companies to try and fool Google.

A Website that enjoys good organic placement is likely to be more stable and successful in its long term Search Engine positions.

3. “Ethical SEO” and “White Hat SEO” compared to “Black hat SEO”?

Ethical and White Hat Search Engine Optimization (SEO), briefly stated, is following guidelines and accepted/agreed upon standards to optimize a Website fairly.

This means we do not use any tricks that are sometime employed by “Black hat” practitioners. The final result of ethical or “White Hat SEO” is frequently a much stronger positioning, which also lasts longer and can withstand frequent changes made to algorithms.

Black Hat Optimization on the other hand, uses SEO strategies that can possibly result in faster rankings, but most often are not long lived and hurt your future success.  Some Black Hat techniques can even result in a sever penalty, up to being permanently banned by some major search engines and directories.

4. What’s The Importance Of Proper Keyword Research For SEO?

The keyword research stage will have the biggest impact on the amount of increased Website traffic you experience.  You have to know what the public is searching for and how they are searching in order to capitalize on potential traffic and profits.

In depth keyword phrase expansion and analysis should always be at the forefront of any successful SEO campaign. What good is an SEO campaign if the campaign is targeting the wrong keywords?

From the beginning, we work with you to make sure we find keywords that are most profitable, get the highest amount of monthly searches, and are least competitive.  This equals a recipe for your SEO success.

5. How Can My Website Achieve Top 10 Results?

Follow these general rules to get your Website within the Top 10!

  • Make sure your Website is designed with being Search Engine friendly in mind
  • Avoid flash Websites because they cannot be read by the Search Engines
  • Perform extensive keyword phrase research and analysis and include your final keywords into your content
  • Build as many back links, a.k.a. inbound links, to your Website as possible to help build Page Rank (PR)
  • Never employ deceitful methods and/or black hat techniques to fool Search Engines or visitors

Or, you can simply let us get your Website to the Top of the Search Engines because it’s what we do ALL day, EVERY day. Contact us today!  619-564-4989

6.  What Is SEO Link Building?

Link building involves many different techniques (some effective some not – which is why it is important to work with an SEO company that knows what they are doing) that generate inbound links pointing back to your Website.  The generally philosophy is this:  when a Search Engine sees 100 links (other places on the Internet) pointing back to one Website, they figure it must be more important than a Website with 0 links pointing back to it.  Relevancy of links, timing of links, etc. are all things to keep in mind.  To learn about our linking techniques, please visit our SEO Linking page.

7.  Is Text Important On My Website?

Yes, absolutely.  Their is a common phrase amidst the SEO world: “content is king.”  Search Engines love seeing lots of relevant content on every page of your Website.  When a page simply contains one or two videos with no text on the page the Search Engines come and go without taking the content of the video into consideration.  However, when a Search Engine sees a lot of text they read it and then they know what to rank you for based on your keyword usage.

8.  Why Should I Hire An SEO Company (like

There is a specific ART to SEO and it takes years of trial and error and continuous learning to keep up to date with what works the best in the Search Engines.  If you have 40+ hours per week to study the industry and implement all the best suggestions (which ones are best, wait, better research that too!) then doing SEO yourself may be the best bet if you are passionate about this type of thing.  Or, you can leave it to experts like us who have mastered the techniques and can confidently say we can get the same stellar results for you.

9.  Can I Do SEO Myself?

See answer above in question 8.

10.  Is My Website’s Age Important?

Yes, and so is a universe of other factors!  Better hire experts to come in and save the day or spend years of time researching everything…

Have more questions?

Call us 619-564-4989 or fill out the form for a FREE consultation.